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Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies
This study provides the first systematic review of the different marketing strategies used for promoting SMEs in Pacific Island Countries (PICs). Literature published in high-ranked management journals was reviewed in this area...
Published by: IGI Global
Two Decades of Research on Consumer Behaviour and Analytics
Mitchell Ross, Sara Quach, Achint Nigam, Vijay Pereira, Nirma Jayawardena, Abhishek Behl, Park Thaichon, Thanh Le
Jan 01, 2022
The present study is a systematic literature review that identifies the context of consumer behaviour and analytics in business to forecast the future of consumer behaviour with changing business trends through TCCM (theory...
Published by: IGI Global
Effective Online Engagement Strategies Through Gamification
Gamification has recently been discovered as an excellent user engagement strategy that has the potential to improve online education, online brand engagement, and information system engagement. Even though the number of studies...
Published by: IGI Global